Locate the site’s contact information (name, email) and send a brief note asking if the blogger is interested in guest blog posts. Choose a blog that attracts an audience of your potential customers. Find blogs at Best of the Web or Blogarama. But smart marketers focus more on sharing insight for marketing exposure. Some people do guest posts to get backlinks on sites with high domain authority. Publishing quality content on well-established blogs is a great way to widen your exposure to another blog’s audience. See Also: How Much Do Small Businesses Spend on Advertising and Marketing? People often search Pinterest for images on a particular topic and may find your website. Tip: Set up Pinterest boards by topic or category and “pin” your own content. Make sure you have one good shareable image on each key page of your website. Pinterest is great for brands with a strong visual element and for blog owners. Pinterest offers a way for people to share images from your company website. Experiment with Facebook Call to Action buttons, and participate in Facebook Groups related to your industry. Also, use your Facebook cover image to promote something special. Facebookįacebook offers a way to promote your organization with a Facebook page. Tip: if you have a WordPress site, install the Yoast SEO plugin for guidance on how to optimize. SEO requires skill, but by learning it you can increase your website traffic and lead flow. This practice is called search engine optimization (SEO). But you should optimize your website pages to be found prominently in searches. There is no fee for organic search results. Called “organic results”, don’t confuse them with search ads. SEOĪside from listings, the regular results in engines like Google are a source of potential buyers. DuckDuckGo does not have a directory however, it uses Apple Maps data for local businesses. For example, you can list your business in Apple Maps. Other search engines give businesses visibility in local search results.
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